The Importance of Community Events for School Marketing

  • Post published:July 13, 2020
  • Post category:Misc
  • Post comments:0 Comments

Does your school host annual or seasonal community events? The Autumn Fair, Harvest Festival, Christmas Bazaar, Spring Carnival, Summer Picnic --- the list goes on. For some schools, these events, while being acknowledged as fun, are perceived as problematic both in their organization, budgeting, and final approval (for things like fire safety, insurance, on-site security, and medical service, etc.).

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5 Essential Interview Questions For Perspective Students

Every school has their ideas on what would make the ideal candidate for admission. Differing requirements create a diverse set of interview questions for both prospective students and their families during the admissions process. There are, however, at least five questions that we believe are universally important to all schools. Below you can find these questions and our explanation as to why you should ask them to every candidate. In our experience, a successful school admission’s operation knows the value and significance of even the simplest-looking questions:

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Identifying Your School’s Unique Selling Proposition
Excited primary school kids, wearing school uniforms and backpacks, running on a walkway outside their school building, front view, close up

Identifying Your School’s Unique Selling Proposition

A lot of people are used to thinking of school as a regular part of everyday life, an essential part of growing up that all people will go through, no matter what. This dulls the senses to the genuine and very fierce competition that exists in the world of education today. The desire for school choice, increasingly supported by public policy, is only growing more fervent, which means schools have to step up their game. The key to succeeding in the ever-more cut-throat world of school admissions is to identify and promote your school’s unique selling proposition (USPs), a way to differentiate your school from others. This business term may be anathema to some educators who don’t regard their field as a business, but the reality is calling, making clear it needs to be heard.

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Ways to Encourage Your School Community During Lockdown

  • Post published:June 3, 2020
  • Post category:Misc
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The year 2020 has been a tough one for schools and their communities across the country. Lockdowns have closed school gates, forced learning online, and brought a lot of disruption and changes to educational life for students, their families, and the teachers and school administrators who usually serve them.

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4 Essential Strategies to Retain Talented Teachers

Building a well-thought-out recruitment strategy is an essential part of every school year. No matter how good a teacher’s situation, there’s always a chance they might move on to other jobs for new challenges and a change of scenery. That being said, there’s a lot that schools can do to help ease pressure on recruitment through effective retention of teaching talent. High teacher retention rates are a big plus for parents inquiring into new schools for their kids. When parents can be confident that their incoming freshman has a good chance of having the same math or chemistry teacher for all four years of high school, they will naturally be more attracted to that school.

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5 Creative Ways to Increase Teacher Recruitment
Teacher Recruitment

5 Creative Ways to Increase Teacher Recruitment

It’s easy for a school to become so focused on student enrollment and community building that they may overlook the importance of effective teacher recruitment. A school is only truly as good as the teaching team that works within it. For this reason, boosting the recruitment of competent and skilled educators and then retaining them is absolutely crucial.

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5 Ways to Spark Creativity and Confidence in the K-12 Classroom

  • Post published:April 28, 2020
  • Post category:Misc

Teachers working in a K-12 environment are often concerned about how their students will perform on various required standardized tests. This leads to a test-focused classroom where test passing skills are the most valuable commodity. This is unfortunate, because a test-focused classroom overlooks the development of other important qualities, including ones that are valued by employers. Take creativity and confidence, for example, two qualities that help make leaders and visionaries, and skills that are treasured by top companies everywhere. Why should these play second fiddle to test preparation? Below we’ve detailed five simple ways that K-12 teachers can spark creativity and confidence in their classrooms. It’s easier than you think:

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Excelling in the Modern Age of School Choice: 5 ways to Boost Admissions
Marketing School Choice

Excelling in the Modern Age of School Choice: 5 ways to Boost Admissions

“School choice” goes far beyond the idea of parents just picking a group of buildings from a selection of schools in their hometowns. It has grown into an entire movement, replete with government programs and incentives—a giant, intricate web of factors and new realities. Between magnet schools, charter schools, homeschooling, vouchers, tax credits, education savings accounts (ESAs), and other programs, school admissions have become increasingly more competitive. That brings a new thread of competition for schools as they vie for the best talent to join their future graduating classes.

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How Quality Graphic Design Benefits Your School’s Marketing

  • Post published:April 15, 2020
  • Post category:Branding

Much of the marketing today is heavy on visuals. Our fast-paced lives allow us only so much time to digest long-form textual content. Images and videos are less taxing on our brain, communicating ideas more quickly and effectively than words alone. For schools, it has meant a review of their existing marketing collateral and digital marketing assets to determine if the quality of their visual marketing and graphic design can improve.

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