According to numbers from web-based agency Find Tutors Near Me, there are more than 3,600 registered tutors in New York City. The site claims that, on average, a tutor can…
Building a well-thought-out recruitment strategy is an essential part of every school year. No matter how good a teacher’s situation, there’s always a chance they might move on to other jobs for new challenges and a change of scenery. That being said, there’s a lot that schools can do to help ease pressure on recruitment through effective retention of teaching talent. High teacher retention rates are a big plus for parents inquiring into new schools for their kids. When parents can be confident that their incoming freshman has a good chance of having the same math or chemistry teacher for all four years of high school, they will naturally be more attracted to that school.
It’s easy for a school to become so focused on student enrollment and community building that they may overlook the importance of effective teacher recruitment. A school is only truly as good as the teaching team that works within it. For this reason, boosting the recruitment of competent and skilled educators and then retaining them is absolutely crucial.
Teachers working in a K-12 environment are often concerned about how their students will perform on various required standardized tests. This leads to a test-focused classroom where test passing skills are the most valuable commodity. This is unfortunate, because a test-focused classroom overlooks the development of other important qualities, including ones that are valued by employers. Take creativity and confidence, for example, two qualities that help make leaders and visionaries, and skills that are treasured by top companies everywhere. Why should these play second fiddle to test preparation? Below we’ve detailed five simple ways that K-12 teachers can spark creativity and confidence in their classrooms. It’s easier than you think:
“School choice” goes far beyond the idea of parents just picking a group of buildings from a selection of schools in their hometowns. It has grown into an entire movement, replete with government programs and incentives—a giant, intricate web of factors and new realities. Between magnet schools, charter schools, homeschooling, vouchers, tax credits, education savings accounts (ESAs), and other programs, school admissions have become increasingly more competitive. That brings a new thread of competition for schools as they vie for the best talent to join their future graduating classes.
Much of the marketing today is heavy on visuals. Our fast-paced lives allow us only so much time to digest long-form textual content. Images and videos are less taxing on our brain, communicating ideas more quickly and effectively than words alone. For schools, it has meant a review of their existing marketing collateral and digital marketing assets to determine if the quality of their visual marketing and graphic design can improve.
Schools with a social media presence explore different ways to maximize engagement and turn fans and followers into brand advocates. While businesses have it easier and are able to attract their online community’s attention through rewards, discounts, and specials, schools have lesser opportunities to offer monetary benefits that often grab eyeballs.
Even as schools turn to digital marketing for information dissemination, promotions, and virtual campus tours, print marketing continues to remain a cornerstone of marketing. There are many reasons why schools believe booklets, custom stationery, and course catalogs to be essential and irreplaceable.
Developing an institutional brand isn’t challenging if you know what to market. Promoting your K-12 school is easier than ever before, given the range of options you can potentially leverage. Here is a look at seven proven ways to make your institution stand out and accelerate inquiries.