Much of the marketing today is heavy on visuals. Our fast-paced lives allow us only so much time to digest long-form textual content. Images and videos are less taxing on our brain, communicating ideas more quickly and effectively than words alone. For schools, it has meant a review of their existing marketing collateral and digital marketing assets to determine if the quality of their visual marketing and graphic design can improve.
Even as schools turn to digital marketing for information dissemination, promotions, and virtual campus tours, print marketing continues to remain a cornerstone of marketing. There are many reasons why schools believe booklets, custom stationery, and course catalogs to be essential and irreplaceable.
Developing an institutional brand isn’t challenging if you know what to market. Promoting your K-12 school is easier than ever before, given the range of options you can potentially leverage. Here is a look at seven proven ways to make your institution stand out and accelerate inquiries.