Schools with a social media presence explore different ways to maximize engagement and turn fans and followers into brand advocates. While businesses have it easier and are able to attract their online community’s attention through rewards, discounts, and specials, schools have lesser opportunities to offer monetary benefits that often grab eyeballs.
Even as schools turn to digital marketing for information dissemination, promotions, and virtual campus tours, print marketing continues to remain a cornerstone of marketing. There are many reasons why schools believe booklets, custom stationery, and course catalogs to be essential and irreplaceable.
Developing an institutional brand isn’t challenging if you know what to market. Promoting your K-12 school is easier than ever before, given the range of options you can potentially leverage. Here is a look at seven proven ways to make your institution stand out and accelerate inquiries.